Technology

Microsoft and Kia Automotive Group have created an agreement with each other to put Microsoft’s Automotive Platform into Kia and Hyundai 2010 models. Microsoft’s Platform is the technology that is used for the system of the Ford Sync.

For anyone who is not familiar; the Ford Sync allows drivers to incorporate cell phones and MP3 players with their vehicles. This gives them the ability to use hands-free calling and voice command to find the song they want.

Not all of the details have been released so we are not yet sure what kind of features the new system will be offering. We assume that it will have the same incorporation of the cell phone and MP3 players.

Martin Thall, head of general manager of Microsoft’s Automotive Business Unit emphasized that the current announcement only covers the strategic partnership, and doesn’t detail which models might carry the new system, or even how Hyundai Kia will brand it. Mr. Thall stated that Microsoft is interested in developing a strong speech experience with its automotive platform, and looks to a future where the platform becomes the head unit in vehicles. He also suggested that automakers are looking for low-cost navigation, and said one solution might be using dashboard left/right indicator lights for route guidance, rather than an expensive LCD.

Another part of the Microsoft/Hyundai Kia agreement includes an automotive innovation center in Korea that includes the Korean government as a partner. This center would work on Korean government initiatives concerning the environment and safety, and give Korean technology companies a leg up into the automotive market.